About us

Binendwines is an independent, online only wine retailer based in Loughborough, Leicestershire. The company name is derived from the past practice of traditional wine merchants who stored their imported wines in bins. When a wine was down to the last few dozen bottles, it was often sold off at a discount as a “bin end”. The name therefore reflects the philosophy of selling wines at discount prices. 

Binendwines was born out of the not so original idea that if one buys in quantity, in this instance a case of wine, then it should be better value. Perhaps suprisingly many “case only” wine sellers actually overcharge for their wines, often by a considerable amount. With many years experience in the wine and drinks trade, the original founders of the website saw an opportunity and launched BinEndWines.co.uk in 2008. 

The wines we stock form an eclectic bunch. In the ever-changing world of big business wine, there are always wines being sold off at a fraction of their original cost for varying reasons. For instance, a small company is taken over, and the larger company just clears out all the unwanted lines; plus sadly there are many bankruptcies, and then importers regularly want to move to a newer vintage etc etc. Whatever the reason, the flow of discount wines continues unabated. BinEndWines have contacts within the wholesale discount market, selects and buys those wines which we feel will appeal, are good enough to put our name to, and offer fantastic value. In addition we stock a range of New World wines from selected importers; wines which are exclusive to the Independent trade.  

All wines are tried before buying. It's a hard job, but somebody has to do it.

Basically, if we don’t like it, we don't think that you will, and we won’t buy it.

We have a penchant for slightly different wines, so here you will find grape varieties and wine styles that you would rarely see in supermarkets or chain wine stores. It is this diverse and ever changing range, coupled with a stock of regular wines, that has been of appeal to lots of loyal, local customers. We hope this formula can entice you to try us too!

If you have any queries BIG or small or just cannot find your favourite variety please let us know: info@binendwines.co.uk