Highly fashionable, but very difficult to grow. Its wines have unusual aromas of perfume and apricots, peaches and blossom. Rich in flavour with a hint of spice. Originally from the northern Rhône, it has transferred successfully to the New World, with Australia, Chile and South Africa producing stunning examples. It has also made the shorter journey down to the Languedoc, where it makes some excellent Vin de Pays.